Hernan Salazar Balcazar

Chief Marketing Officer (CMO) | Performance Marketer & Growth Strategist

Cali, CO.

About

Performance Marketer and Growth Strategist with over 20 years of executive-level experience driving demand generation, lead optimization, and brand growth. Proven expertise in AI-driven marketing, Microsoft Dynamics 365 integration, GO‑TO‑MARKET and ABM strategy, CPL reduction, ROI maximization, and digital transformation across B2B and SaaS sectors.

Work

Geeky LLC

|

Chief Marketing Officer (CMO)

Cali, Valle del Cauca, Colombia

Summary

Lead marketing strategy and digital growth initiatives at a consultancy specialized in Microsoft Business Central. Focus on demand generation, branding, and market positioning in competitive ERP services.

Highlights

Designed and executed growth systems (“Growth Engines”) that increased lead generation by ~45%

Reduced customer acquisition cost (CPL) by ~30% through AI-enabled automation and performance optimization

Integrated Microsoft Dynamics 365 (Business Central & CRM) with marketing processes to streamline lead scoring and nurturing

Reduced sales cycle duration by ~15% via automated workflows

Education

Microsoft University (Partner University Microsoft LATAM)

Redmond, Washington, United States of America

Partner Program Marketing

Fundación Academia de Dibujo Profesional

Cali, Valle del Cauca, Colombia

Técnico Profesional Publicidad

Instituto Departamental de Bellas Artes

Cali, Valle del Cauca, Colombia

Bachelor’s degree (Mercadotecnia) Marketing

Skills

Growth Marketing & Demand Generation

Growth Engines, Lead Generation, Demand Gen, ABM, GTM Strategy.

Digital Performance & ROI Optimization

Google Ads, Facebook Ads, CPL Reduction, CRO, Analytics.

MarTech & Automation

Microsoft Dynamics 365, CRM, Lead Scoring, Automation, AI Agents.

Executive Leadership & Team Management

CMO, Remote Team Leadership, OKRs, KPIs.