About
Performance Marketer and Growth Strategist with over 20 years of executive-level experience driving demand generation, lead optimization, and brand growth. Proven expertise in AI-driven marketing, Microsoft Dynamics 365 integration, GO‑TO‑MARKET and ABM strategy, CPL reduction, ROI maximization, and digital transformation across B2B and SaaS sectors.
Work
Geeky LLC
|Chief Marketing Officer (CMO)
Cali, Valle del Cauca, Colombia
Summary
Lead marketing strategy and digital growth initiatives at a consultancy specialized in Microsoft Business Central. Focus on demand generation, branding, and market positioning in competitive ERP services.
Highlights
Designed and executed growth systems (“Growth Engines”) that increased lead generation by ~45%
Reduced customer acquisition cost (CPL) by ~30% through AI-enabled automation and performance optimization
Integrated Microsoft Dynamics 365 (Business Central & CRM) with marketing processes to streamline lead scoring and nurturing
Reduced sales cycle duration by ~15% via automated workflows
Education
Skills
Growth Marketing & Demand Generation
Growth Engines, Lead Generation, Demand Gen, ABM, GTM Strategy.
Digital Performance & ROI Optimization
Google Ads, Facebook Ads, CPL Reduction, CRO, Analytics.
MarTech & Automation
Microsoft Dynamics 365, CRM, Lead Scoring, Automation, AI Agents.
Executive Leadership & Team Management
CMO, Remote Team Leadership, OKRs, KPIs.